Omnichannel messaging, formerly MessageBird
A messaging and CRM platform covering SMS, WhatsApp, email and voice through a single API and dashboard.
Use when
You want messaging plus campaign tooling in one platform rather than a bare API.
Skip when
You just want to send SMS cheaply — the added surface is not free.
Rebranded from MessageBird and repositioned from a pure messaging API towards a broader marketing and CRM suite — which is worth knowing, because the product you find today is heavier than the API many developers remember. Good African coverage. Compare per-message pricing against local aggregators before committing to volume.