Behavioural messaging driven by product events
A messaging platform that triggers email, push and SMS from user behaviour and product data rather than from static lists.
Use when
You have real product usage data and want lifecycle messaging driven by what users do.
Skip when
You are sending broadcasts to a list - a cheaper tool does that better.
Belongs to a different category of work than a newsletter tool: you pipe product events in and build journeys off them, which means it only pays off once you actually emit those events. Priced by profile count in USD, and materially more expensive than list-based tools. Overkill before product-market fit.
