Google Search Console
See exactly how Google sees your website
Google Search Console is a free tool that shows how your site performs in Google search — which queries bring visitors, which pages rank, coverage errors, Core Web Vitals, and index status. Essential for any founder doing SEO. No paid tier exists — it's 100% free, forever.
Best for
Use when
You have a live website and want to track keyword rankings, fix crawl errors, and understand your SEO performance.
Skip when
Never skip this. It's free and irreplaceable for understanding your Google search presence.
Fully free and globally accessible. Connect immediately after launching your site. The single most important SEO tool to set up first.
Alternatives
Ahrefs, Semrush
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