Hotjar
Heatmaps and session recordings to understand users
Hotjar combines heatmaps, session recordings, and user feedback surveys into one tool. See exactly where users click, scroll, and rage-click. Free tier: 35 daily sessions. Invaluable for understanding why users drop off landing pages or struggle with onboarding flows.
Best for
Use when
You want to see exactly how users interact with your landing page or product — where they click, scroll, and get confused.
Skip when
You're pre-launch with no traffic. Come back when you have at least 100 daily sessions to record.
Globally accessible. Microsoft Clarity is a completely free alternative with similar heatmap and recording features if Hotjar's free tier is too limited.
Alternatives
PostHog, FullStory, Microsoft Clarity
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