Understand user retention, funnels, and cohorts
Mixpanel is a product analytics tool focused on event tracking, user retention, funnel analysis, and cohort analysis. Free tier: 20M events/month (very generous). Used by startups to understand which features drive retention and where users churn. More user-centric than Google Analytics.
Best for
Use when
You need deep product analytics — which features retain users, where they churn, and how cohorts behave over time.
Skip when
You're purely tracking marketing/SEO metrics rather than product behaviour. Use Google Analytics for that.
20M events/month on the free tier is enough for most African startups at any stage. No regional restrictions.
Alternatives
PostHog, Pendo, Google Analytics
The SEO toolset used by the world’s best marketers
Industry-standard web analytics, free forever
See exactly how Google sees your website