Understand user retention, funnels, and cohorts
Mixpanel is a product analytics tool focused on event tracking, user retention, funnel analysis, and cohort analysis. Free tier: 20M events/month (very generous). Used by startups to understand which features drive retention and where users churn. More user-centric than Google Analytics.
Use when
You need deep product analytics - which features retain users, where they churn, and how cohorts behave over time.
Skip when
You're purely tracking marketing/SEO metrics rather than product behaviour. Use Google Analytics for that.
20M events/month on the free tier is enough for most African startups at any stage. No regional restrictions.
Alternatives
